noun.

intense publication,

mass promotion

HYPE exhibition celebrates the work of the mid-2017 intake of Yoobee School of Design Digital Media Advanced students as their year of study comes to an end. Despite many different projects undertaken over the year, there was a running joke of just how many posters we had all made. It was a lot. 

As modern designers, many of us gather inspiration from the streets and city around us. From this, the idea of bill posters emerged, commenting on the mass promotion and publicity we are all flooded with in our daily lives. The idea was to emulate the posters seen while walking through the city, through the use of repetition, scale and large format prints.